Three major items serve to dismantle the majority of businesses. Poor people skills, administration and marketing strategies. All three of these items are ideally addressed before you open your doors for business. The truth is that people spend the majority of their time focused out on their products.
The thought here is that is the product is great, then people will buy it. That is simply just not true. If a person is covered in oil, chances are I will not be interested in the soap they are trying to sell me. In a similar manner, if the soap is falling out of a box in the back of their truck or they are telling me about it and don't know when they will have anymore or where it is I probably will not be interested.
How we come across to people, looks, attitude and organization matters. Our preparedness really makes or breaks our success or failure.
Taking the time before starting a business or pausing if you have already started to answer the following questions cannot hurt you.
What is the personality of who is selling your product?
Example: I am not the most polished person, I would be hard pressed to sell my product to someone very interested in high fashion...
What does your interaction with customer look like from their point of view?
Example: I am straight to the point, that may come off as hard to my customers instead of efficient. A smile helps to soften a stern no nonsense approach.
Why does your customer need your service or product? What hurts on your customer?
Example: A person needs a pain pill because their back hurts.
A client needs my help because they are losing precious profits and time
Not having the answers to these questions causes many small businesses to go under before they even had a chance even thought their product may be great.
For more information, please email me at info@theanswercompany.net
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